If you work in financial services marketing, it probably hasn’t escaped your attention that your role has changed in recent years.
While marketing was once seen as purely creative (or sometimes ‘fluffy’, for the uninitiated), today the successful marketing manager will be a combination of data specialist, digital expert and the creator or curator of relevant, interesting content.
In this Whitepaper we explore some of the changes that the financial services marketing role has seen over the past few years and identify some of the core skills Marketing teams need today if they are to be effective.
Request a free demo at your convenience. It will only take 30 minutes and we can either come to your office or show you online.