<img alt="" src="https://secure.leadforensics.com/29321.png" style="display:none;">


Recommended Blogs

How to produce professional sales documents in less time
You’re up against a deadline. The pitch is due in, and – as usual – you’ve spent far too long digging out imagery, sourcing accurate performance data, and making sure corporate information is up to date. Now at the eleventh hour, your Compliance team is telling you your hard-work is not on brand....
7 ways to make your PowerPoint charts better
With infographics the flavour of the month, charts can often be seen as the poor relation. And sometimes you can see why. We’re all familiar with ‘death by PowerPoint’ – presentations that are too detailed, too full and too numerous. No-one ever grabbed their audience’s attention with slides like...
The 7 effective habits of highly-successful salespeople
  People that are very effective in life and work tend to share common characteristics. They also adopt similar habits. Yours is no different to any other role when it comes to this. The best-performing sales professionals tend to share some best practices. The good news is that there’s nothing to...

The 6 sales skills you can acquire

Dimitriya Paunova


Often, being a good salesperson is seen as something innate. 

And yes, there’s no doubt that natural attributes like emotional intelligence and empathy play a big role in every business developer’s success.

But the good news is that many of the things that make you successful can be taught. And if they can be taught, you can learn them.

Find out how to improve your game by reading our list of the 6 key sales skills you can acquire.

  1. Organisation

Some people just seem to be better at time management, prioritising and organising their time.

This can have a huge impact on effectiveness. Whether it’s writing a to-do list at the start of each day, reducing your admin, or investing in sales automation so you can access sales documents on the road, there are lots of ways you can free up your time.

This enables you to focus more on priority areas – getting to know your clients and prospects; creating winning proposals and presentations.  Read more about how you can make your processes more efficient in our blog.

  1. Social selling

Connecting with your contacts via social media doesn’t always come naturally to business developers.  Perhaps you think this is something that sits better with your Marketing team – or you’re worried about the Compliance implications of social media?

But using social media to develop relationships with clients and prospects – social selling – can really help you to develop relationships. While corporate social media accounts can share generic messages, you can often speak more authentically to your contacts, focusing on their issues and your relationship.  Learn more about how to harness social media here.

  1. The ability to write words that sell

Writing can be a scary prospect. But content marketing isn’t going away – and as with social media – clients and prospects often prefer to hear direct from their account manager.

Our blog on How Sales can get the content they need to engage with clients gives you hints on where to go for subject matter, while How to write the perfect sales letter has tips on crafting winning words.

  1. A strong relationship with Marketing

Working closely with Marketing can be the secret to business development success.

Campaigns that align both teams’ objectives; marketing content that your team finds genuinely useful in starting client conversations; slicker joint processes.

Read more about how to build a closer relationship with your Marketing team in our blog.

  1. Efficient presentation design

Responding to tenders – producing pitch documents, presentations and proposals – is a core element of your role. But often, inefficient processes mean you spend too much time fiddling with the detail and not enough where you should be focusing – on killer content and tailoring the presentation to your contact’s needs.

But good presentation design skills can be learned – and there are lots of hacks to help you create more professional presentations with less legwork. Our blogs on Maximising the impact of your sales presentations and A better way to create and amend PowerPoint presentations have lots of tips.

  1. An understanding of your business

Deep understanding of your solutions and how they can help your clients and prospects is essential. In-depth product knowledge means you can marry client concerns with appropriate products and services. Take the steps towards greater efficiency we’ve outlined, and you will create the time you need to build this detailed insight.

As we outlined above, you need strategies that save you time when producing presentations. Minimising the time you spend on sales admin frees you up to focus on getting to know your clients and prospects – and devising solutions that meet their needs.

You can read more tips for streamlining the production of sales documents in our case study. It details how AIG halved the time they take to produce bid documents, and you can read a copy here.

How Microsoft Word templates can automate document creation


Topics: Sales

Subscribe to our weekly blog

Tips and best practice for Compliance teams, along with the latest news and views.

  • 2017-05-12 15:09:11 Complaint-free selling – how to avoid falling foul of the FCA

     The Financial Conduct Authority recently published its latest data on complaints. The information covers the complaints the FCA received about the firms it regulates.

    Learn More
  • 2017-04-28 15:05:52 What are the 5 Sales strategies for success in a client review?

     Your client has decided it’s time to review their providers. You’re under pressure to retain the account. So what are the failsafe techniques you can use to convince them you’re the right firm for...

    Learn More
  • 2017-04-21 14:49:02 What are your chances of being replaced by a robot?

     You can’t have missed the discussions about artificial intelligence. AI seems to be everywhere at the moment.

    Learn More