As a sales person, you have probably heard the term ‘social selling’. You may even be practising it. If so, congratulations! – you’re tapping into one of the newest ways for sales teams to engage with their prospects.... By Steve Coleman
Branding is an essential part of any firm’s sales and marketing strategy. Your brand encompasses the way you are viewed by others; the way your employees behave; and the value placed on your firm by your stakeholders and the world at large.... By Steve Coleman
Content marketing is the new holy grail. Delivering content that doesn’t sell or promote your services, but instead gives readers useful information, is essential if you want to develop a long-term, two-way relationship with your clients and prospects.... By Steve Coleman
They say a picture is worth a thousand words. A well-chosen image can simply and effectively emphasise your point and increase the power of your key message. Similarly, clear and relevant graphs and charts presenting financial and performance data can be used to great effect in sales presentations.... By Steve Coleman
It is a cliché, but the year is speeding by. If sales target deadlines are looming then you may be trying to close that long-pursued deal or look for fresh new leads. As a sales professional you know that the majority of your time should, (and you would rather it be), spent actively selling.... By Steve Coleman
With over 2 billion* people now using social media, you can’t ignore it as a powerful channel of communication. Platforms such as Twitter, LinkedIn and Facebook have had a profound impact on the way that both individuals and businesses communicate, market, and sell to one another. For sales professionals, using social media to nurture business leads and relationships has some distinct advantages over traditional communication channels.... By Steve Coleman
On Friday 13th March (a brave choice of date!), the Financial Conduct Authority published their completed guidance on financial promotions in social media. This updates and supersedes some of the FCA’s previous views, and includes some important changes that marketing and compliance teams will need to be aware of.