You probably recognise the scenario. You’re hard at work on a marketing campaign when an urgent piece of work comes in. Someone needs a brochure updated ASAP.
Then a Sales colleague asks you to help find a case study to include in a proposal.
In a recent article, business development consultancy Questas says that ‘it is possible to become hugely successful by developing a collaborative ethos at the heart of..
Consumer marketing is often seen as the leader when it comes to innovation and customer experience, with its staider B2B cousin lagging behind.
But an article in Marketing Week last week suggests there is much B2C marketers can learn from their B2B counterparts, particularly in the arena of customer..
B2B marketers are better paid and happier than they were a year ago. This is the finding of a new B2B marketing salary survey by website B2B Marketing, which polled 485 B2B marketers in May and June 2018.
We look beneath the headline numbers to see what the survey tells us about B2B salaries and pra..
UK CMOs are falling behind their international counterparts when it comes to playing a part in innovation.
That’s according to a new survey by digital network Dentsu Aegis.
Google the term ‘Content Marketing Cycle’ and you’ll see a plethora of images and definitions. But what is the cycle, and how can understanding it help you to create a better marketing strategy?
Content marketing is a core part of any marketer’s strategy today. But how do you plan your content? How do you decide what topics to cover, identify what works best for your firm and choose how frequently to share?
The Advertising Standards Authority (ASA) has produced a useful guide with 6 tips to help you avoid misleading advertising.
What are their 6 tips and how can you put them into practice?
At the end of June, the FCA published an update on its Strategic Review of Retail Banking Business Models.
While much of the Review focuses on operations, there are hints that things will change for marketers. We look at the Review and its potential implications for financial services marketing.
An article in this week’s Marketing Week looks at the issue of brand reputation and how easy it is to shape – or conversely, devalue – it.
We look at why reputation is so fragile, and the strategies you need to take to preserve and improve your own brand’s standing.
Digital is becoming central – not just to marketing, but to businesses’ operations and delivery.
Digital transformation can be a huge opportunity, increasing your relevance to consumers and your competitiveness. And traditional firms are realising that you don’t have to be a start-up to be a disrupt..
This week, the FCA published the latest findings from its Financial Lives research. The survey tracks consumers’ use of financial services.
Here we look at how the UK’s consumers approach financial services, how this can vary by region, and how, as a marketer, you should respond in your marketing an..
Last month, the Financial Conduct Authority released the second report based on its ‘5 conduct questions’.
The questions cover all aspects of compliant conduct – but some are very pertinent to banks’ approaches to marketing and communications. Here we look at the role marketers play in helping firms..
With all the talk of GDPR recently, we thought it was time for a change of subject.
How’s your web traffic?
Particularly in light of the new rules, encouraging people to your website is arguably more important than ever. Here we revisit some SEO basics – the nuts and bolts of search best practice – ..
This week, communications giant WPP and research agency Kantar Millward Brown released their 2018 BrandZTM Top 100 Most Valuable Global Brands rankings.
Here we look at what the 2018 results tell us, and what financial services firms can learn from the global leaders.