Videos and podcasts increasingly popular for marketing – and it’s not hard to see why.
We live in an age of short attention spans, where a wealth of content competes for your time.
Being a good marketing manager – it’s a challenge. With customer expectations, potential marketing channels and the wider landscape constantly evolving and growing, keeping pace is a full-time job.
Then overlay that with the need to comply with numerous industry-specific regulations.
This month, brand consultancy Interbrand released its 19thBest Global Brands list. The list identifies – and explores the common success factors behind – the world’s leading brands.
What sectors do they come from? How have they achieved their success?
A new report analyses the social media landscape in 2018. With social media such an integral part of today’s marketing campaigns, understanding what delivers a successful approach is essential.
What drives web traffic? What delivers the greatest number of interactions? What are people talking about?
This week, a rather shocking report claimed that UK employees are more likely to be told off for failing to keep the workplace tidy than they are for breaching the GDPR.
86% of UK workers surveyed by office security firm Fellowes said that forgetting to do menial office tasks
On 28 September, CAP – the Committee of Advertising Practice – released a new ‘Influencer’s Guide’. The guide sets out how to stick to the advertising rules, and is essential reading for anyone who is an influencer, or uses influencer marketing.
We summarise its key points here.
What is digital asset management, and why can it make such a big difference to your productivity?
We explore why better management of your marketing collateral could save you time and money, and improve your regulatory compliance into the bargain.
‘Marketing’ and ‘compliance’ are two words we increasingly see used together.
We look at what the term means, and why compliance is important to marketers – no matter what sector you work in.
You probably recognise the scenario. You’re hard at work on a marketing campaign when an urgent piece of work comes in. Someone needs a brochure updated ASAP.
Then a Sales colleague asks you to help find a case study to include in a proposal.
In a recent article, business development consultancy Questas says that ‘it is possible to become hugely successful by developing a collaborative ethos at the heart of..
Consumer marketing is often seen as the leader when it comes to innovation and customer experience, with its staider B2B cousin lagging behind.
But an article in Marketing Week last week suggests there is much B2C marketers can learn from their B2B counterparts, particularly in the arena of customer..
B2B marketers are better paid and happier than they were a year ago. This is the finding of a new B2B marketing salary survey by website B2B Marketing, which polled 485 B2B marketers in May and June 2018.
We look beneath the headline numbers to see what the survey tells us about B2B salaries and pra..
UK CMOs are falling behind their international counterparts when it comes to playing a part in innovation.
That’s according to a new survey by digital network Dentsu Aegis.
Google the term ‘Content Marketing Cycle’ and you’ll see a plethoraof images and definitions. But what is the cycle, and how can understanding it help you to create a better marketing strategy?