While much of the Review focuses on operations, there are hints that things will change for marketers. We look at the Review and its potential implications for financial services marketing.... By Dimitriya Paunova
We look at why reputation is so fragile, and the strategies you need to take to preserve and improve your own brand’s standing.... By Dimitriya Paunova
Digital is becoming central – not just to marketing, but to businesses’ operations and delivery.
Digital transformation can be a huge opportunity, increasing your relevance to consumers and your competitiveness. And traditional firms are realising that you don’t have to be a start-up to be a disruptor, and embracing new technologies alongside their newer competitors.... By Steve Coleman
This week, the FCA published the latest findings from its Financial Lives research. The survey tracks consumers’ use of financial services.
Here we look at how the UK’s consumers approach financial services, how this can vary by region, and how, as a marketer, you should respond in your marketing and communications strategies.... By Dimitriya Paunova
The questions cover all aspects of compliant conduct – but some are very pertinent to banks’ approaches to marketing and communications. Here we look at the role marketers play in helping firms minimise their conduct risk.... By Dimitriya Paunova
With all the talk of GDPR recently, we thought it was time for a change of subject.
How’s your web traffic?
Particularly in light of the new rules, encouraging people to your website is arguably more important than ever. Here we revisit some SEO basics – the nuts and bolts of search best practice – to make sure your site is as visible online as possible.... By Dimitriya Paunova
This week, communications giant WPP and research agency Kantar Millward Brown released their 2018 BrandZTM Top 100 Most Valuable Global Brands rankings.
Here we look at what the 2018 results tell us, and what financial services firms can learn from the global leaders.... By Dimitriya Paunova
The Information Commissioner’s Office has published its final detailed guidance on consent to help firms with their preparations for GDPR.
Here we look at what this guidance tells us, and what you need to do to comply before the deadline.... By Dimitriya Paunova
On their own, both email and social media are powerful marketing channels. But use them in combination, and you can dramatically increase their impact.
In this blog, we look at how the two channels can work together to improve the ROI of your marketing activity.... By Dimitriya Paunova
The pensions industry may not be the first one you think of when you consider clear communications.
But over the last two years, an initiative by the Association of British Insurers (ABI) has aimed to make retirement choices simpler. Here we look at what they have achieved, and what other sectors can learn from their success.... By Dimitriya Paunova