You probably recognise the scenario. You’re hard at work on a marketing campaign when an urgent piece of work comes in. Someone needs a brochure updated ASAP.
Then a Sales colleague asks you to help find a case study to include in a proposal. And someone else needs you to write some new web content.... By Dimitriya Paunova
Collaboration is a popular word in business. What does it really mean – and why can it be the key to delivering your best marketing?
In a recent article, business development consultancy Questas says that ‘it is possible to become hugely successful by developing a collaborative ethos at the heart of [your] organisation’.
Here we explore how you can build this ethos, and look at some of the benefits it can deliver.... By Dimitriya Paunova
Consumer marketing is often seen as the leader when it comes to innovation and customer experience, with its staider B2B cousin lagging behind.By Dimitriya Paunova
B2B marketers are better paid and happier than they were a year ago. This is the finding of a new B2B marketing salary survey by website B2B Marketing, which polled 485 B2B marketers in May and June 2018.
We look beneath the headline numbers to see what the survey tells us about B2B salaries and practices.... By Dimitriya Paunova
UK CMOs are falling behind their international counterparts when it comes to playing a part in innovation.
That’s according to a new survey by digital network Dentsu Aegis. Here we look at the survey findings, what they mean for UK marketers and what the impact might be for UK business.... By Dimitriya Paunova
Content marketing is a core part of any marketer’s strategy today. But how do you plan your content? How do you decide what topics to cover, identify what works best for your firm and choose how frequently to share?... By Dimitriya Paunova
While much of the Review focuses on operations, there are hints that things will change for marketers. We look at the Review and its potential implications for financial services marketing.... By Dimitriya Paunova
We look at why reputation is so fragile, and the strategies you need to take to preserve and improve your own brand’s standing.... By Dimitriya Paunova
Digital is becoming central – not just to marketing, but to businesses’ operations and delivery.
Digital transformation can be a huge opportunity, increasing your relevance to consumers and your competitiveness. And traditional firms are realising that you don’t have to be a start-up to be a disruptor, and embracing new technologies alongside their newer competitors.... By Steve Coleman
This week, the FCA published the latest findings from its Financial Lives research. The survey tracks consumers’ use of financial services.
Here we look at how the UK’s consumers approach financial services, how this can vary by region, and how, as a marketer, you should respond in your marketing and communications strategies.... By Dimitriya Paunova
The questions cover all aspects of compliant conduct – but some are very pertinent to banks’ approaches to marketing and communications. Here we look at the role marketers play in helping firms minimise their conduct risk.... By Dimitriya Paunova
With all the talk of GDPR recently, we thought it was time for a change of subject.
How’s your web traffic?
Particularly in light of the new rules, encouraging people to your website is arguably more important than ever. Here we revisit some SEO basics – the nuts and bolts of search best practice – to make sure your site is as visible online as possible.... By Dimitriya Paunova