The words ‘template’ and ‘creative’ might seem like natural enemies.
Many a marketer’s or designer’s instinctive reaction will be that any sort of template will stifle creativity. Surely the very idea of a template approach will constrict your imagination? Where is the originality in something created from a mould?... By Dimitriya Paunova
The Advertising Standards Authority has released details of its new 5-year strategy. The strategy paper, published on 1 November, has a focus on ‘online impact’, in recognition of the role that online plays in today’s advertising.
What does the strategy look like, and how will it affect your advertising and promotional activity?... By Dimitriya Paunova
Being a good marketing manager – it’s a challenge. With customer expectations, potential marketing channels and the wider landscape constantly evolving and growing, keeping pace is a full-time job.
Then overlay that with the need to comply with numerous industry-specific regulations. If you are a marketing professional in a regulated firm, regulatory compliance adds another layer to an already complex role.... By Dimitriya Paunova
Back in June we explored the 5 SEO basics you need to get right. Today we examine the flip side, and look at what not to do, summarising their findings to explore the 7 SEO mistakes you need to avoid.... By Dimitriya Paunova
This month, brand consultancy Interbrand released its 19th Best Global Brands list. The list identifies – and explores the common success factors behind – the world’s leading brands.
What sectors do they come from? How have they achieved their success? And where do financial services firms compare to other industries? We look into the findings here.... By Dimitriya Paunova
A new report analyses the social media landscape in 2018. With social media such an integral part of today’s marketing campaigns, understanding what delivers a successful approach is essential.
What drives web traffic? What delivers the greatest number of interactions? What are people talking about?... By Dimitriya Paunova
This week, a rather shocking report claimed that UK employees are more likely to be told off for failing to keep the workplace tidy than they are for breaching the GDPR.
86% of UK workers surveyed by office security firm Fellowes said that forgetting to do menial office tasks – like emptying the dishwasher or keeping their work area tidy – is more likely to get them into trouble than failing to meet the new General Data Protection Regulation.... By Dimitriya Paunova
On 28 September, CAP – the Committee of Advertising Practice – released a new ‘Influencer’s Guide’. The guide sets out how to stick to the advertising rules, and is essential reading for anyone who is an influencer, or uses influencer marketing.
We summarise its key points here.... By Dimitriya Paunova
What is digital asset management, and why can it make such a big difference to your productivity?
We explore why better management of your marketing collateral could save you time and money, and improve your regulatory compliance into the bargain.... By Dimitriya Paunova
You probably recognise the scenario. You’re hard at work on a marketing campaign when an urgent piece of work comes in. Someone needs a brochure updated ASAP.
Then a Sales colleague asks you to help find a case study to include in a proposal. And someone else needs you to write some new web content.... By Dimitriya Paunova
Collaboration is a popular word in business. What does it really mean – and why can it be the key to delivering your best marketing?
In a recent article, business development consultancy Questas says that ‘it is possible to become hugely successful by developing a collaborative ethos at the heart of [your] organisation’.
Here we explore how you can build this ethos, and look at some of the benefits it can deliver.... By Dimitriya Paunova
Consumer marketing is often seen as the leader when it comes to innovation and customer experience, with its staider B2B cousin lagging behind.By Dimitriya Paunova
B2B marketers are better paid and happier than they were a year ago. This is the finding of a new B2B marketing salary survey by website B2B Marketing, which polled 485 B2B marketers in May and June 2018.
We look beneath the headline numbers to see what the survey tells us about B2B salaries and practices.... By Dimitriya Paunova