As ever, nothing stood still for Marketing teams this year. There was new regulation to tackle, innovations to keep pace with, and ever-evolving best practice in both traditional and newer areas of marketing.
Here we round up the things making the biggest marketing headlines in 2018. Why not take fi..
The creative review process is an inescapable part of the Marketing role.
Whether you’re producing hard copy assets like brochures, flyers and sell sheets, or digital ones like webpages, lead nurturing emails or interactive pdfs, reviews are essential.
2019 is just around the corner. And with it comes the usual round of predictions – the products, approaches and technologies we’ll need if we want to keep pace with a rapidly-evolving marketing landscape.
How do you pick out the nuggets from the noise? Here we’ve done the hard work for you, focusin..
Earlier this month, CAP, the Committee of Advertising Practice, announced new rules on the use of data for marketing. What are these new rules, and how will they impact your marketing activity?
The Committee of Advertising Practice (CAP) sets rules for advertising in the UK, which are p..
An article this week claimsthat brands need a balance of short- and long-term objectives in order to meet their goals.
In today’s data-driven world, metrics-oriented goals are often seen as king. But they’re not the be-all and end-all of marketing effectiveness measures, as the Marketing Week artic..
The words ‘template’ and ‘creative’ might seem like natural enemies.
Many a marketer’s or designer’s instinctive reaction will be that any sort of template will stifle creativity. Surely the very idea of a template approach will constrict your imagination?
The Advertising Standards Authority has released details of its new 5-year strategy. The strategy paper, published on 1 November, has a focus on ‘online impact’, in recognition of the role that online plays in today’s advertising.
Videos and podcasts increasingly popular for marketing – and it’s not hard to see why.
We live in an age of short attention spans, where a wealth of content competes for your time.
Against this background, the growing popularity of videos and podcasts is easily understood.
Being a good marketing manager – it’s a challenge. With customer expectations, potential marketing channels and the wider landscape constantly evolving and growing, keeping pace is a full-time job.
Then overlay that with the need to comply with numerous industry-specific regulations.
This month, brand consultancy Interbrand released its 19thBest Global Brands list. The list identifies – and explores the common success factors behind – the world’s leading brands.
What sectors do they come from? How have they achieved their success?
A new report analyses the social media landscape in 2018. With social media such an integral part of today’s marketing campaigns, understanding what delivers a successful approach is essential.
What drives web traffic? What delivers the greatest number of interactions? What are people talking about?
This week, a rather shocking report claimed that UK employees are more likely to be told off for failing to keep the workplace tidy than they are for breaching the GDPR.
86% of UK workers surveyed by office security firm Fellowes said that forgetting to do menial office tasks
On 28 September, CAP – the Committee of Advertising Practice – released a new ‘Influencer’s Guide’. The guide sets out how to stick to the advertising rules, and is essential reading for anyone who is an influencer, or uses influencer marketing.
We summarise its key points here.
What is digital asset management, and why can it make such a big difference to your productivity?
We explore why better management of your marketing collateral could save you time and money, and improve your regulatory compliance into the bargain.