The guidance is out for consultation, with responses required by 31st March 2017.... By Dimitriya Paunova
There’s no argument about the importance of high-quality marketing content.
In many ways, content marketing has levelled the playing field. There’s no reason a start-up shouldn’t produce writing of equal quality and volume as an established corporate. This is both an opportunity and a threat, depending on which side of the fence you sit on!... By Anna Adamovics
An interesting article from insurance and risk experts Aon this week looked at the issue of digital disruption. Specifically, it explored how this disruption is being led by customer experience.... By Dimitriya Paunova
By Dimitriya Paunova
2016 was an exciting year for Perivan Technology.
The two digital areas of the business (Perivan Solutions and VirtualBoardroom) joined forces to become Perivan Technology – with a suite of powerful software solutions, designed to respond to the unique challenges faced by boardrooms, marketing, compliance and governance teams in the financial and professional services sectors.... By Dimitriya Paunova
That’s the finding of a new survey by consultant Willis Towers Watson, released in January.By Dimitriya Paunova
Marketing Week has released its annual Career and Salary Survey. It’s always a good read – who doesn’t love a nose at other people’s salaries?! – but this year it raises a particularly interesting point.... By Dimitriya Paunova
If you’re tired of hearing about Brexit and its ramifications – you could be forgiven. But aside from some of the more obvious changes it will bring about, there are a lot of implications that you might not have considered.... By Dimitriya Paunova
Turning visitors to your website into customers. This has to be the holy grail for today’s marketer.
We put reams of content online….share on social media…email out blogs, newsletters and research – all with the aim of converting contacts into clients.... By Dimitriya Paunova
January always sees a lot of articles predicting trends for the coming year.
This article at forbes.com is one of the most comprehensive round-ups we’ve found of 2017 trends. Here we look at the top 5 of these predictions and see how applicable they are to marketers in regulated businesses.... By Dimitriya Paunova