2016 was an exciting year for Perivan Technology.
The two digital areas of the business (Perivan Solutions and VirtualBoardroom) joined forces to become Perivan Technology – with a suite of powerful software solutions, designed to respond to the unique challenges faced by boardrooms, marketing, compliance and governance teams in the financial and professional services sectors.... By Dimitriya Paunova
That’s the finding of a new survey by consultant Willis Towers Watson, released in January.By Dimitriya Paunova
Marketing Week has released its annual Career and Salary Survey. It’s always a good read – who doesn’t love a nose at other people’s salaries?! – but this year it raises a particularly interesting point.... By Dimitriya Paunova
If you’re tired of hearing about Brexit and its ramifications – you could be forgiven. But aside from some of the more obvious changes it will bring about, there are a lot of implications that you might not have considered.... By Dimitriya Paunova
Turning visitors to your website into customers. This has to be the holy grail for today’s marketer.
We put reams of content online….share on social media…email out blogs, newsletters and research – all with the aim of converting contacts into clients.... By Dimitriya Paunova
January always sees a lot of articles predicting trends for the coming year.
This article at forbes.com is one of the most comprehensive round-ups we’ve found of 2017 trends. Here we look at the top 5 of these predictions and see how applicable they are to marketers in regulated businesses.... By Dimitriya Paunova
There’s no doubt that the financial services world is changing.
New back-office technologies. New ways for consumers to access financial services. New ways to communicate with clients and prospects.... By Dimitriya Paunova
What is the Committee of Advertising practice?
The Committee of Advertising Practice (CAP) sets rules for advertising in the UK. Alongside the Advertising Standards Authority – which polices and enforces advertising standards – the CAP Code delivers ‘regulation for non-regulated firms’.... By Dimitriya Paunova
This year’s don’t differ wildly from the 2015 list – which you can read about here. The top spots are again taken by Apple (1), Google (2) and Coca-Cola (3). Microsoft remains in 4th place, with Toyota moving up to 5th, overtaking IBM.... By Dimitriya Paunova