Email remains one of the most effective channels for your marketing messages.By Dimitriya Paunova
Forbes claims that in 2017, ‘storytelling will become a key part of content marketing’.
And with ‘storytelling in marketing’ throwing up no fewer than 2 million Google results – this is clearly a trend that isn’t going away.... By Dimitriya Paunova
There’s no doubt that social media is an essential ingredient in a successful content marketing strategy especially for regulated firms.
But while it can be a powerful channel – if you work in an FCA-regulated sector, like banking, consumer credit or financial services, there are a whole raft of regulations you need to contend with.... By Dimitriya Paunova
The guidance is out for consultation, with responses required by 31st March 2017.... By Dimitriya Paunova
There’s no argument about the importance of high-quality marketing content.
In many ways, content marketing has levelled the playing field. There’s no reason a start-up shouldn’t produce writing of equal quality and volume as an established corporate. This is both an opportunity and a threat, depending on which side of the fence you sit on!... By Anna Adamovics
An interesting article from insurance and risk experts Aon this week looked at the issue of digital disruption. Specifically, it explored how this disruption is being led by customer experience.... By Dimitriya Paunova
By Dimitriya Paunova